{"id":1346,"date":"2024-11-28T12:07:28","date_gmt":"2024-11-28T11:07:28","guid":{"rendered":"https:\/\/www.oneytrust.com\/?p=1346"},"modified":"2025-07-11T15:11:52","modified_gmt":"2025-07-11T13:11:52","slug":"ai-fraud-facilitator-or-fraud-fighter","status":"publish","type":"post","link":"https:\/\/www.oneytrust.com\/fr\/ai-fraud-facilitator-or-fraud-fighter\/","title":{"rendered":"IA : outil facilitateur de fraude ou de lutte contre la fraude ?"},"content":{"rendered":"

<\/h3>\n\n\n\n

Le d\u00e9veloppement de l\u2019intelligence artificielle rebat les sch\u00e9mas li\u00e9s \u00e0 la fraude. D\u2019une part, elle permet aux fraudeurs de mener des attaques de plus en plus sophistiqu\u00e9es et difficiles \u00e0 d\u00e9tecter (deepfakes, phishing). D\u2019autre part, elle permet de cr\u00e9er de meilleures solutions de d\u00e9tection (analyse des flux de transferts, scores de risque, d\u00e9tection des comportements inhabituels). Nous vous proposons un tour d\u2019horizon de ces diff\u00e9rents enjeux.\u202f<\/p>\n\n\n\n

L\u2019Intelligence Artificielle comme outil facilitateur de fraude<\/strong><\/p>\n\n\n\n

La confusion entre moyens de \u00ab\u202fcompliance \u00bb (\u00ab\u202fcontr\u00f4le\u202f\u00bb) et \u00ab\u202fLutte Contre La Fraude \u00bb (\u00ab\u202fd\u00e9tection\u202f\u00bb) est en partie responsable de la mont\u00e9e en comp\u00e9tence des fraudeurs. Le fait que les clients doivent exp\u00e9rimenter les \u00ab contr\u00f4les \u00bb permet aux fraudeurs de tester les parcours. Car le fraudeur va analyser, investiguer et comprendre les diff\u00e9rents sch\u00e9mas qui jalonne le parcours client. Et, c\u2019est l\u00e0 que le b\u00e2t blesse\u2026<\/p>\n\n\n\n

Passer syst\u00e9matiquement sous un portique de s\u00e9curit\u00e9 dans un a\u00e9roport, c\u2019est comprendre qu\u2019il ne faut pas porter de m\u00e9tal pour ne pas b\u00e9n\u00e9ficier d\u2019une fouille au corps. Il est donc possible d\u2019adopter des usages pour cr\u00e9er le moins de friction possible et passer rapidement le contr\u00f4le. C\u2019est ce que font les fraudeurs lorsqu\u2019ils sont confront\u00e9s \u00e0 des points de contr\u00f4les\u2026 mis en place dans l\u2019optique de lutter contre la fraude.<\/p>\n\n\n\n

Adaptation des fraudeurs\u2026 une adaptation toute relative\u202f:<\/strong><\/p>\n\n\n\n

Les fraudeurs ne s\u2019adaptent qu\u2019en fonction de ce qu\u2019ils peuvent voir. Ils trouveront toujours une technologie qui facilitera leur fraude. Le face-match est une condition de contr\u00f4le\u202f? Ils se renseignent sur les grands principes et r\u00e9alisent que le \u00ab\u202fface-swap\u202f\u00bb parvient \u00e0 passer les contr\u00f4les la plupart du temps. Nous vous en parlions \u00e9galement il y a quelques mois avec la mont\u00e9e en puissance de Chat GPT et la g\u00e9n\u00e9ration de faux documents, l\u2019IA leur permet de monter en comp\u00e9tence dans leurs m\u00e9faits the rise in power of Chat GPT<\/a> and the generation of false documents<\/a>, and AI is enabling them to become more proficient in their misdeeds.<\/p>\n\n\n\n

L\u2019Intelligence Artificielle comme outil de lutte contre la fraude<\/strong><\/p>\n\n\n\n

Pour \u00e9viter une course effr\u00e9n\u00e9e qui consisterait finalement \u00e0 cumuler les points de contr\u00f4le visibles et \u00e0 cr\u00e9er une exp\u00e9rience d\u2019adoption harassante pour la majorit\u00e9 des utilisateurs, la solution est de positionner la majorit\u00e9 de la lutte contre la fraude dans des domaines non-observables et\/ou reposant sur une multitude de signaux faibles qui ne sauraient \u00eatre d\u00e9duits par it\u00e9ration. Les points de contr\u00f4les seraient des points de renforts, afin de s\u2019assurer, par exemple, que l\u2019utilisateur est bien en mesure de \u00ab\u202fconfirmer quelque chose\u202f\u00bb.<\/p>\n\n\n\n

L\u2019IA doit \u00eatre un moyen de contrer la fraude... mais en \u00e9tant principalement mis au service des outils de lutte contre la fraude. Cependant, il faut \u00e9viter d\u2019utiliser ce formidable outil pour battre les fraudeurs sur leur propre terrain. C\u2019est-\u00e0-dire sur un terrain qu\u2019ils analysent, connaissent, voire ma\u00eetrisent.<\/p>\n\n\n\n

La cl\u00e9 est d\u2019analyser la donn\u00e9e gr\u00e2ce \u00e0 l\u2019Intelligence Artificielle<\/strong><\/p>\n\n\n\n

L\u2019un des enjeux dans la lutte contre la fraude est de capter la donn\u00e9e, pour ensuite en tirer une information, qui va amener \u00e0 d\u00e9velopper une connaissance du ph\u00e9nom\u00e8ne observ\u00e9. La connaissance du sujet est le point de bascule qui permet de d\u00e9terminer les actions \u00e0 mener. La \u201csagesse\u201d applicable. C'est le principe DICS de la pyramide de Russel Ackoff, qui remonte \u00e0 1989.<\/p>\n\n\n\n

Chez Oneytrust, nous pensons que l'IA, comme outil d\u2019accompagnement dans chacune de ces \u00e9tapes, est le chemin \u00e0 la fois le plus efficace et le plus sage.<\/strong><\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

The development of artificial intelligence is changing the face of fraud. On the one hand, it enables fraudsters to carry out increasingly sophisticated attacks that are difficult to detect (deepfakes, phishing). On the other hand, it enables better detection solutions to be created (analysis of transfer flows, risk scores, detection of unusual behaviour). Here’s an…<\/p>","protected":false},"author":3,"featured_media":1348,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[6,1],"tags":[],"class_list":["post-1346","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-expertise","category-general"],"acf":[],"yoast_head":"\nAI: fraud facilitator or fraud fighter? - Oneytrust<\/title>\n<meta name=\"description\" content=\"Discover how Artificial Intelligence can be both a powerful tool in the fight against fraud and a technology that can be misused to facilitate fraudulent activities.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.oneytrust.com\/fr\/ai-fraud-facilitator-or-fraud-fighter\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI: fraud facilitator or fraud fighter? 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