{"id":1367,"date":"2024-12-02T16:51:16","date_gmt":"2024-12-02T15:51:16","guid":{"rendered":"https:\/\/www.oneytrust.com\/?p=1367"},"modified":"2025-07-11T15:11:32","modified_gmt":"2025-07-11T13:11:32","slug":"synthetic-identity","status":"publish","type":"post","link":"https:\/\/www.oneytrust.com\/fr\/synthetic-identity\/","title":{"rendered":"L'identit\u00e9 synth\u00e9tique : un d\u00e9fi croissant pour le e-commerce, comment s'en pr\u00e9munir"},"content":{"rendered":"

<\/h3>\n\n\n\n

La fraude \u00e0 l\u2019identit\u00e9, sous toutes ses formes, est un fl\u00e9au en constante \u00e9volution dans le secteur du e-commerce. Parmi les formes les plus insidieuses de cette fraude, l\u2019identit\u00e9 synth\u00e9tique se distingue par sa capacit\u00e9 \u00e0 contourner les dispositifs de s\u00e9curit\u00e9 traditionnels. <\/strong>Nous avons co-anim\u00e9 le 7 novembre dernier avec la Fevad (F\u00e9d\u00e9ration du e-commerce et de la vente \u00e0 distance) un webinaire qui met en lumi\u00e8re les dangers croissants associ\u00e9s \u00e0 cette fraude, ainsi que des solutions pour y faire face d\u00e8s les premi\u00e8res \u00e9tapes du parcours client. Vous pouvez visionner le replay<\/a> (r\u00e9serv\u00e9 uniquement aux adh\u00e9rents FEVAD).<\/p>\n\n\n\n

Qu\u2019est-ce que l\u2019identit\u00e9 synth\u00e9tique ?<\/strong><\/p>\n\n\n\n

L\u2019identit\u00e9 synth\u00e9tique est une fraude qui repose sur la cr\u00e9ation de faux profils en ligne \u00e0 partir de donn\u00e9es r\u00e9elles, mais m\u00e9lang\u00e9es et modifi\u00e9es. Un fraudeur combine des informations existantes, telles que des num\u00e9ros de s\u00e9curit\u00e9 sociale, des adresses ou des dates de naissance, pour cr\u00e9er des identit\u00e9s fictives. Ces \u201cidentit\u00e9s\u201d peuvent ainsi passer \u00e0 travers les filtres de s\u00e9curit\u00e9 que vous utilisez, comme les v\u00e9rifications d\u2019identit\u00e9 classiques, qui ne d\u00e9tectent pas la supercherie.\nLes fraudeurs utilisent ces profils synth\u00e9tiques pour r\u00e9aliser des achats en ligne avec des cartes bancaires vol\u00e9es ou g\u00e9n\u00e9rer des retours frauduleux, exploitant souvent des failles dans les processus de retour de produits. Cette forme de fraude est particuli\u00e8rement difficile \u00e0 d\u00e9tecter et peut entra\u00eener des pertes financi\u00e8res importantes.<\/p>\n\n\n\n

La fraude \u00e9volue : un probl\u00e8me en constante augmentation<\/strong><\/p>\n\n\n\n

Le plus grand d\u00e9fi avec l\u2019identit\u00e9 synth\u00e9tique r\u00e9side dans son \u00e9volution constante. Nous l\u2019avons soulign\u00e9 lors de ce webinaire<\/a>la fraude en ligne a pris de l\u2019ampleur ces derni\u00e8res ann\u00e9es et s\u2019adapte aux nouvelles technologies et m\u00e9thodes de v\u00e9rification. Les fraudeurs utilisent des outils de plus en plus sophistiqu\u00e9s pour rendre leurs identit\u00e9s cr\u00e9\u00e9es artificiellement plus difficiles \u00e0 d\u00e9tecter.
Cette situation a des cons\u00e9quences directes. Non seulement la fraude \u00e0 l\u2019identit\u00e9 synth\u00e9tique perturbe vos ventes et affecte votre rentabilit\u00e9, mais elle entra\u00eene \u00e9galement une d\u00e9gradation de la confiance des consommateurs envers votre site, en raison de la mauvaise r\u00e9putation que ces fraudes peuvent g\u00e9n\u00e9rer.<\/p>\n\n\n\n

Prot\u00e9gez-vous d\u00e8s la premi\u00e8re \u00e9tape du parcours client<\/strong><\/p>\n\n\n\n

Face \u00e0 cette menace croissante, la pr\u00e9vention est essentielle. Et cela commence d\u00e8s la premi\u00e8re \u00e9tape du parcours client, d\u00e8s l\u2019enregistrement des informations sur votre site e-commerce. Il est imp\u00e9ratif de mettre en place des m\u00e9canismes de v\u00e9rification solides d\u00e8s l\u2019entr\u00e9e des donn\u00e9es sensibles. Plusieurs strat\u00e9gies peuvent \u00eatre adopt\u00e9es pour r\u00e9duire les risques :
1 . La v\u00e9rification des donn\u00e9es clients<\/strong> : utilisez des outils d\u2019authentification \u00e0 plusieurs facteurs (MFA), qui obligent les utilisateurs \u00e0 valider leur identit\u00e9 via un autre moyen (SMS, e-mail, application de v\u00e9rification). De plus, v\u00e9rifiez les informations d\u2019adresses et les coordonn\u00e9es bancaires pour rep\u00e9rer les incoh\u00e9rences.
2 . L\u2019analyse comportementale :<\/strong> int\u00e9grer des solutions d\u2019analyse comportementale qui d\u00e9tectent des patterns atypiques dans les interactions des utilisateurs sur votre site. Ces technologies peuvent rep\u00e9rer des comportements suspects, comme des achats en grande quantit\u00e9 ou des tentatives de retours inhabituelles, souvent caract\u00e9ristique de fraude.
3. La surveillance des retours de produits : <\/strong>une autre dimension de la fraude \u00e0 l\u2019identit\u00e9 synth\u00e9tique est li\u00e9e aux retours produits. Les fraudeurs utilisent souvent des identit\u00e9s synth\u00e9tiques pour faire des achats et ensuite tenter de retourner des produits avec des informations faussement fournies.<\/p>\n\n\n\n

Galeries Lafayette : un succ\u00e8s dans la lutte contre la fraude au retour avec Oneytrust !<\/strong><\/p>\n\n\n\n

Avec Galeries Lafayette, client historique de Oneytrust, nous avons mis en place un syst\u00e8me de lutte contre la fraude au retour qui a permis de d\u00e9tecter et de pr\u00e9venir de nombreux cas d\u2019identit\u00e9s synth\u00e9tiques. Gr\u00e2ce \u00e0 une combinaison de technologies avanc\u00e9es et de processus de v\u00e9rification plus stricts, Galeries Lafayette a r\u00e9ussi \u00e0 r\u00e9duire de mani\u00e8re significative les fraudes li\u00e9es aux retours.
Les chiffres sont parlants : Galeries Lafayette a constat\u00e9 160 000 euros de fraudes \u00e9vit\u00e9es en 2024 suite \u00e0 la mise en place de ce pilote Oneytrust gr\u00e2ce \u00e0 l\u2019optimisation de ses outils de d\u00e9tection de fraude et \u00e0 un meilleur contr\u00f4le des informations clients.<\/strong> En analysant minutieusement les transactions suspectes et en croisant les donn\u00e9es, Galeries Lafayette a pu limiter consid\u00e9rablement les pertes financi\u00e8res li\u00e9es aux retours frauduleux tout en renfor\u00e7ant la confiance des consommateurs l\u00e9gitimes. N\u2019h\u00e9sitez pas \u00e0 visionner la prise de parole de Rachid Rhilan, Responsable fraudes et paiement, \u00e0 ce sujet<\/a> (\u00e0 45 :27 mn de notre webinaire).<\/p>\n\n\n\n

Comment int\u00e9grer ces strat\u00e9gies dans votre propre business ?<\/strong><\/p>\n\n\n\n

Il est crucial de ne pas attendre d\u2019\u00eatre confront\u00e9 \u00e0 une fraude avant d\u2019agir. Voici quelques actions concr\u00e8tes \u00e0 mettre en place :
Si ce n\u2019est pas d\u00e9j\u00e0 fait, pensez \u00e0 activer des contr\u00f4les d\u00e8s la premi\u00e8re \u00e9tape de votre parcours client.<\/strong> Nous sommes bien entendu \u00e0 votre disposition si vous souhaitez \u00e9tendre votre couverture avec nos solutions, contactez-nous !<\/a>!
– Renforcez les proc\u00e9dures de retour de produits :<\/strong> impl\u00e9mentez des politiques de retour plus rigoureuses et surveillez les comportements de retour suspect. Par exemple, limitez le montant des retours pour des comptes nouvellement cr\u00e9\u00e9s ou enregistrez des informations suppl\u00e9mentaires sur les retours (photos des produits retourn\u00e9s, preuves d\u2019achat, etc.).
– \u00c9duquez vos \u00e9quipes :<\/strong> la pr\u00e9vention de la fraude n\u00e9cessite aussi un investissement humain. Formez vos \u00e9quipes \u00e0 rep\u00e9rer les signes de fraude et \u00e0 agir rapidement en cas de doute.<\/p>\n\n\n\n

En conclusion, l\u2019identit\u00e9 synth\u00e9tique repr\u00e9sente un d\u00e9fi majeur pour le secteur du e-commerce, mais il est possible de se prot\u00e9ger efficacement en prenant des mesures adapt\u00e9es d\u00e8s la premi\u00e8re \u00e9tape du parcours client. En utilisant des outils de v\u00e9rification d\u2019identit\u00e9, en analysant les comportements des utilisateurs et en optimisant les processus de retour de produits, vous pouvez r\u00e9duire consid\u00e9rablement les risques associ\u00e9s \u00e0 cette fraude.<\/p>","protected":false},"excerpt":{"rendered":"

Identity fraud, in all its forms, is a constantly evolving scourge in the e-commerce sector. Among the most insidious forms of this fraud, synthetic identity stands out for its ability to bypass traditional security mechanisms. On November 7, we co-hosted a webinar with Fevad (F\u00e9d\u00e9ration du e-commerce et de la vente \u00e0 distance), highlighting the…<\/p>","protected":false},"author":3,"featured_media":1370,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[6,1],"tags":[],"class_list":["post-1367","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-expertise","category-general"],"acf":[],"yoast_head":"\nSynthetic identity: a growing challenge for e-commerce, how to protect against it<\/title>\n<meta name=\"description\" content=\"Protect your e-commerce business from synthetic identity fraud. 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