{"id":1397,"date":"2025-01-09T15:28:22","date_gmt":"2025-01-09T14:28:22","guid":{"rendered":"https:\/\/www.oneytrust.com\/?p=1397"},"modified":"2025-07-11T15:11:17","modified_gmt":"2025-07-11T13:11:17","slug":"international-support-operational-security-oneytrust","status":"publish","type":"post","link":"https:\/\/www.oneytrust.com\/fr\/international-support-operational-security-oneytrust\/","title":{"rendered":"Comment Vertbaudet a renforc\u00e9 la lutte contre la fraude gr\u00e2ce \u00e0 Oneytrust, avec une probl\u00e9matique majeure : l\u2019expansion internationale."},"content":{"rendered":"<h3 class=\"wp-block-heading\"><\/h3>\n\n\n\n<p>Vertbaudet, acteur incontournable dans le pr\u00eat-\u00e0-porter pour enfants, a connu une croissance soutenue, notamment sur les march\u00e9s internationaux. Cette expansion a naturellement amen\u00e9 de nouveaux d\u00e9fis, notamment en mati\u00e8re de fraude en ligne. Les commandes suspectes, les paiements non s\u00e9curis\u00e9s et les v\u00e9rifications manuelles chronophages pouvaient freiner l\u2019exp\u00e9rience utilisateur et les performances op\u00e9rationnelles.<\/p>\n\n\n\n<p><strong>La solution : un partenariat strat\u00e9gique avec Oneytrust<\/strong><\/p>\n\n\n\n<p><br>Pour r\u00e9pondre \u00e0 ces enjeux, Vertbaudet a selectionn\u00e9 Oneytrust, expert en solutions de lutte contre la fraude, afin de s\u00e9curiser ses transactions tout en optimisant ses parcours clients. Gr\u00e2ce \u00e0 cette collaboration, Vertbaudet a pu s\u2019appuyer sur nos outils innovants, notamment :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Le scoring des transactions<\/strong>: en \u00e9valuant le niveau de risque des commandes, les transactions s\u00fbres sont valid\u00e9es automatiquement.<\/li>\n\n\n\n<li><strong>L\u2019automatisation des d\u00e9cisions<\/strong>: en limitant les interventions humaines aux cas n\u00e9cessaires, Vertbaudet a gagn\u00e9 en productivit\u00e9.<\/li>\n<\/ul>\n\n\n\n<p><strong>Des r\u00e9sultats impressionnants<\/strong><\/p>\n\n\n\n<p>Les chiffres parlent d\u2019eux-m\u00eames :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>86 % des transactions ont \u00e9t\u00e9 s\u00e9curis\u00e9es avec des recommandations frictionless. Ce qui signifie qu\u2019il n\u2019y a pas eu besoin d\u2019\u00e9tape suppl\u00e9mentaire (authentification forte) pour les clients lors du paiement de leur commande.<\/li>\n\n\n\n<li>Seules 01,9 % des commandes ont n\u00e9cessit\u00e9 une enqu\u00eate manuelle, r\u00e9duisant consid\u00e9rablement les efforts internes tout en maintenant un haut niveau de s\u00e9curit\u00e9.<\/li>\n\n\n\n<li>Gr\u00e2ce au Data Consortium Oneytrust, un syst\u00e8me de mutualisation des donn\u00e9es permettant une analyse plus pr\u00e9cise, 74,2 % des commandes ont \u00e9t\u00e9 consid\u00e9r\u00e9es comme ayant un haut niveau de confiance.<\/li>\n<\/ul>\n\n\n\n<p><strong>Une am\u00e9lioration notable de l\u2019exp\u00e9rience client<\/strong><\/p>\n\n\n\n<p><br>Ce partenariat a permis \u00e0 Vertbaudet de concilier lutte contre la fraude et fluidit\u00e9 du parcours client. En s\u00e9curisant les transactions sans ajouter de frictions inutiles, Vertbaudet a offert une exp\u00e9rience d\u2019achat optimis\u00e9e, favorisant la satisfaction et la fid\u00e9lisation de sa client\u00e8le.<\/p>\n\n\n\n<p><br><strong>Un mod\u00e8le de r\u00e9ussite pour les e-commer\u00e7ants<\/strong><\/p>\n\n\n\n<p><br>Gr\u00e2ce \u00e0 Oneytrust, le cas de Vertbaudet d\u00e9montre qu\u2019il est possible de s\u00e9curiser efficacement ses op\u00e9rations tout en soutenant une croissance ambitieuse, ce qui constitue notre v\u00e9ritable force. Pour les e-commer\u00e7ants, l\u2019adoption d\u2019outils comme ceux que nous proposons chez Oneytrust repr\u00e9sente une opportunit\u00e9 strat\u00e9gique face \u00e0 la mont\u00e9e des fraudes en ligne.<\/p>\n\n\n\n<p><br>En conclusion, Vertbaudet a non seulement s\u00e9curis\u00e9 son expansion internationale, mais a \u00e9galement gagn\u00e9 en efficacit\u00e9 op\u00e9rationnelle tout en am\u00e9liorant la satisfaction de ses clients. Un v\u00e9ritable exemple \u00e0 suivre pour les acteurs du e-commerce souhaitant anticiper les d\u00e9fis de demain.<\/p>\n\n\n\n<p><br>Oneytrust a su prouver sa capacit\u00e9 \u00e0 accompagner Vertbaudet \u00e0 chaque \u00e9tape de son d\u00e9veloppement, en le conseillant et en l\u2019\u00e9quipant pour relever ses d\u00e9fis op\u00e9rationnels, tout en soutenant sa croissance \u00e0 l\u2019international.<\/p>\n\n\n\n<p><strong>Find out more about the Vertbaudet case : <\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pour la version anglaise<strong> <a href=\"https:\/\/www.oneytrust.com\/wp-content\/uploads\/2024\/12\/Cas_Client_Vertbaudet_ENG_2024.pdf\">ici<\/a>.<\/strong><\/li>\n\n\n\n<li>Pour la version fran\u00e7aise <strong><a href=\"https:\/\/www.oneytrust.com\/wp-content\/uploads\/2024\/12\/Cas_Client_Vertbaudet_FR_2024.pdf\">ici<\/a><\/strong>.<\/li>\n<\/ul>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Vertbaudet, a key player in children&#8217;s ready-to-wear, has enjoyed sustained growth, particularly on international markets. This expansion naturally brought with it new challenges, particularly in terms of online fraud. Suspicious orders, unsecured payments and time-consuming manual checks were hampering the user experience and operational performance. The solution: a strategic partnership with Oneytrust To meet these&#8230;<\/p>","protected":false},"author":3,"featured_media":1398,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[6,1],"tags":[],"class_list":["post-1397","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-expertise","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - 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