{"id":1686,"date":"2025-08-07T17:43:27","date_gmt":"2025-08-07T15:43:27","guid":{"rendered":"https:\/\/www.oneytrust.com\/?p=1686"},"modified":"2025-08-07T17:43:27","modified_gmt":"2025-08-07T15:43:27","slug":"security-and-customer-experience-how-to-find-the-right-balance","status":"publish","type":"post","link":"https:\/\/www.oneytrust.com\/fr\/security-and-customer-experience-how-to-find-the-right-balance\/","title":{"rendered":"S\u00e9curit\u00e9 et Exp\u00e9rience Client : Trouver l\u2019\u00c9quilibre Parfait"},"content":{"rendered":"<h3 class=\"wp-block-heading\"><\/h3>\n\n\n\n<p><strong>Alors comment atteindre cet \u00e9quilibre d\u00e9licat ? Chez Oneytrust, nous avons fait de cette \u00e9quation complexe une mission.<\/strong><\/p>\n\n\n\n<p><strong>La s\u00e9curit\u00e9 : un imp\u00e9ratif qui ne doit pas sacrifier la fluidit\u00e9<\/strong><\/p>\n\n\n\n<p>Dans un environnement o\u00f9 les cyberattaques se professionnalisent, on ne peut plus se permettre de fermer les yeux. Les contr\u00f4les KYC (Know Your Customer) classiques ne suffisent plus. Les identit\u00e9s synth\u00e9tiques \u2013 mix de donn\u00e9es r\u00e9elles et fictives \u2013 prolif\u00e8rent, aliment\u00e9es par l\u2019Intelligence Artificielle.<\/p>\n\n\n\n<p>Chaque seconde perdue dans le parcours client est une vente potentielle envol\u00e9e. Et pourtant, la s\u00e9curit\u00e9 ne peut plus \u00eatre compromise.<\/p>\n\n\n\n<p>C\u2019est ce paradoxe que les solutions D-Risk ID et D-Risk Commerce de Oneytrust s\u2019emploient \u00e0 r\u00e9soudre.<\/p>\n\n\n\n<p><strong>D-Risk ID &amp; D-Risk Commerce : la confiance, sans concession<\/strong><\/p>\n\n\n\n<p>D-Risk ID est une solution de v\u00e9rification d\u2019identit\u00e9, con\u00e7ue pour d\u00e9tecter la fraude avant m\u00eame qu\u2019elle ne se produise. Elle analyse chaque identifiant, chaque appareil, chaque donn\u00e9e fournie.<\/p>\n\n\n\n<p><strong>Objectif\u202f: valider en quelques secondes que vous avez affaire \u00e0 une vraie personne. Pas \u00e0 un bot, ni \u00e0 un deepfake.<\/strong><\/p>\n\n\n\n<p>Les fonctionnalit\u00e9s cl\u00e9s :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Analyse coh\u00e9rente de l\u2019identit\u00e9, pas juste des donn\u00e9es isol\u00e9es ;<\/li>\n\n\n\n<li>Device Intelligence : croisement entre localisation, num\u00e9ro de t\u00e9l\u00e9phone, appareil utilis\u00e9, etc ;<\/li>\n\n\n\n<li>Int\u00e9gration rapide.<\/li>\n<\/ul>\n\n\n\n<p>D-Risk Commerce compl\u00e8te cette v\u00e9rification initiale avec un scoring comportemental avanc\u00e9 des transactions. Il prot\u00e8ge vos flux contre les profils suspects, les abus de retours, les remboursements injustifi\u00e9s, et les faux positifs.<\/p>\n\n\n\n<p>Gr\u00e2ce \u00e0 un moteur de r\u00e8gles coupl\u00e9 \u00e0 du Machine Learning, il permet :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Une exp\u00e9rience client fluide avec des parcours \u201cfrictionless\u201d pour les clients fiables ;<\/li>\n\n\n\n<li>Des d\u00e9cisions instantan\u00e9es, int\u00e9gr\u00e9es en temps r\u00e9el dans le parcours de paiement ;<\/li>\n\n\n\n<li>Une r\u00e9vision post-transaction des faux positifs, pour ne perdre aucun bon client.<\/li>\n<\/ul>\n\n\n\n<p>T\u00e9moignage de Vertbaudet qui a trouv\u00e9 le juste \u00e9quilibre avec Oneytrust<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201c Avec Oneytrust, nous avons pu lutter contre les r\u00e9seaux de fraude qui ciblaient notre activit\u00e9, tout en continuant \u00e0 nous d\u00e9velopper \u00e0 l\u2019international. Du fait de la qualit\u00e9 de ses recommandations de pr\u00e9-scoring, Oneytrust nous a permis d\u2019am\u00e9liorer notre taux de frictionless aupr\u00e8s de nos clients. Nous appr\u00e9cions vraiment le soutien de l\u2019\u00e9quipe et notre partenariat. \u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>Fr\u00e9d\u00e9ric Marecaille, Resp. Paiements et Fraude<\/p>\n\n\n\n<p><strong>D\u00e9couvrez le cas client complet en anglais<\/strong> <a href=\"https:\/\/www.oneytrust.com\/wp-content\/uploads\/2024\/12\/Cas_Client_Vertbaudet_ENG_2024.pdf\">ici<\/a><strong> <\/strong>et la version fran\u00e7aise<strong> <\/strong><a href=\"https:\/\/www.oneytrust.com\/wp-content\/uploads\/2024\/12\/Cas_Client_Vertbaudet_FR_2024.pdf\">ici<\/a>.<\/p>\n\n\n\n<p><strong>Nos recommandations pour optimiser l\u2019exp\u00e9rience client sans compromettre la s\u00e9curit\u00e9<\/strong><\/p>\n\n\n\n<p>Voici les bonnes pratiques que nous vous recommandons si vous souhaitez conjuguer performance, fluidit\u00e9 et confiance :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Personnalisez les contr\u00f4les:<\/strong>activez les v\u00e9rifications uniquement en cas de doute r\u00e9el, pas syst\u00e9matiquement.<\/li>\n\n\n\n<li><strong>Analysez l\u2019identit\u00e9 dans son ensemble:<\/strong>pas seulement une adresse e-mail ou une adresse IP.<\/li>\n\n\n\n<li><strong>Automatisez les revues post-transaction:<\/strong>r\u00e9duisez les faux positifs sans intervention humaine chronophage.<\/li>\n\n\n\n<li><strong>Int\u00e9grez une vision omnicanale:<\/strong>pour d\u00e9tecter les comportements anormaux quels que soient les points de contact.<\/li>\n\n\n\n<li><strong>Surveillez les signaux faibles gr\u00e2ce \u00e0 l\u2019Intelligence Artificielle:<\/strong>c\u2019est l\u00e0 que r\u00e9sident les fraudes les plus avanc\u00e9es.<\/li>\n\n\n\n<li><strong>Ne n\u00e9gligez pas l\u2019expertise humaine:<\/strong>car l\u2019Intelligence Artificielle ne peut pas tout identifier et qu\u2019elle peut \u00eatre tromp\u00e9e elle aussi.<\/li>\n<\/ul>\n\n\n\n<p><strong>Pour conclure :<\/strong><\/p>\n\n\n\n<p>S\u00e9curiser sans ralentir. Contr\u00f4ler sans alourdir. Pr\u00e9venir sans soup\u00e7onner.<\/p>\n\n\n\n<p>Chez Oneytrust, c\u2019est pr\u00e9cis\u00e9ment cet \u00e9quilibre que nous vous aidons \u00e0 atteindre, avec des technologies de pointe et une expertise humaine unique.<\/p>","protected":false},"excerpt":{"rendered":"<p>So how do you strike this delicate balance? At Oneytrust, we have made this complex equation our mission. Security: an imperative that must not sacrifice fluidity In an environment where cyberattacks are becoming more professional, we can no longer afford to turn a blind eye. Traditional KYC (Know Your Customer) checks are no longer enough&#8230;.<\/p>","protected":false},"author":3,"featured_media":2440,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[6,1],"tags":[31,41,42,37,26,43,44],"class_list":["post-1686","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-expertise","category-general","tag-ecommerce","tag-experience-client","tag-fluidite","tag-fraude","tag-luttecontrelafraude","tag-parcours-client","tag-securite"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Security and Customer Experience: Finding the Perfect Balance<\/title>\n<meta name=\"description\" content=\"In e-commerce, the line between security and fluidity is thinner than ever. 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