{"id":1686,"date":"2025-08-07T17:43:27","date_gmt":"2025-08-07T15:43:27","guid":{"rendered":"https:\/\/www.oneytrust.com\/?p=1686"},"modified":"2025-08-07T17:43:27","modified_gmt":"2025-08-07T15:43:27","slug":"security-and-customer-experience-how-to-find-the-right-balance","status":"publish","type":"post","link":"https:\/\/www.oneytrust.com\/pt\/security-and-customer-experience-how-to-find-the-right-balance\/","title":{"rendered":"Security and Customer Experience: Finding the Perfect Balance"},"content":{"rendered":"<h3 class=\"wp-block-heading\"><\/h3>\n\n\n\n<p><strong>So how do you strike this delicate balance? At Oneytrust, we have made this complex equation our mission.<\/strong><\/p>\n\n\n\n<p><strong>Security: an imperative that must not sacrifice fluidity<\/strong><\/p>\n\n\n\n<p>In an environment where cyberattacks are becoming more professional, we can no longer afford to turn a blind eye. Traditional KYC (Know Your Customer) checks are no longer enough. Synthetic identities \u2013 a mix of real and fictitious data \u2013 are proliferating, fuelled by Artificial Intelligence.<\/p>\n\n\n\n<p>Every second lost in the customer journey is a potential sale lost. And yet, security can no longer be compromised.<\/p>\n\n\n\n<p>It is this paradox that Oneytrust&#8217;s D-Risk ID and D-Risk Commerce solutions seek to resolve.<\/p>\n\n\n\n<p><strong>D-Risk ID &amp; D-Risk Commerce: trust, without compromise<\/strong><\/p>\n\n\n\n<p>D-Risk ID is an identity verification solution designed to detect fraud before it even happens. It analyses every identifier, every device and every piece of data provided.<\/p>\n\n\n\n<p><strong>The goal: to validate in seconds that you are dealing with a real person, not a bot or a deepfake.<\/strong><\/p>\n\n\n\n<p>Key features:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Consistent identity analysis, not just isolated data;<\/li>\n\n\n\n<li>Device Intelligence: cross-referencing location, phone number, device used, etc.;<\/li>\n\n\n\n<li>Rapid integration.<\/li>\n<\/ul>\n\n\n\n<p>D-Risk Commerce complements this initial verification with advanced behavioural scoring of transactions. It protects your cash flow against suspicious profiles, return abuse, unjustified refunds, and false positives.<\/p>\n\n\n\n<p>Thanks to a rules engine coupled with machine learning, it enables:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A smooth customer experience with frictionless journeys for reliable customers;<\/li>\n\n\n\n<li>Instant decisions, integrated in real time into the payment process;<\/li>\n\n\n\n<li>A post-transaction review of false positives, so you don&#8217;t lose any good customers.<\/li>\n<\/ul>\n\n\n\n<p>Testimonial from Vertbaudet, which has found the right balance with Oneytrust<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>&#8220;With Oneytrust, we have been able to combat the fraud networks that were targeting our business, while continuing to expand internationally. Thanks to the quality of its pre-scoring recommendations, Oneytrust has enabled us to improve our frictionless rate with our customers. We really appreciate the support of the team and our partnership.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>Fr\u00e9d\u00e9ric Marecaille, Head of Payments and Fraud<\/p>\n\n\n\n<p><strong>Read the full case study<\/strong> <a href=\"https:\/\/www.oneytrust.com\/wp-content\/uploads\/2024\/12\/Cas_Client_Vertbaudet_ENG_2024.pdf\">here<\/a><strong> <\/strong>and the french version<strong> <\/strong><a href=\"https:\/\/www.oneytrust.com\/wp-content\/uploads\/2024\/12\/Cas_Client_Vertbaudet_FR_2024.pdf\">here<\/a>.<\/p>\n\n\n\n<p><strong>Our recommendations for optimising the customer experience without compromising security<\/strong><\/p>\n\n\n\n<p>Here are the best practices we recommend if you want to combine performance, fluidity and trust:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Customise controls<\/strong>: activate checks only when there is real doubt, not systematically.<\/li>\n\n\n\n<li><strong>Analyse identity as a whole<\/strong>: not just an email address or IP address.<\/li>\n\n\n\n<li><strong>Automate post-transaction reviews<\/strong>: reduce false positives without time-consuming human intervention.<\/li>\n\n\n\n<li><strong>Integrate an omnichannel view<\/strong>: to detect abnormal behaviour regardless of the point of contact.<\/li>\n\n\n\n<li><strong>Monitor weak signals using Artificial Intelligence<\/strong>: this is where the most advanced fraud lies.<\/li>\n\n\n\n<li><strong>Don&#8217;t overlook human expertis<\/strong>e: because Artificial Intelligence cannot identify everything and can also be fooled.<\/li>\n<\/ul>\n\n\n\n<p><strong>To conclude :<\/strong><\/p>\n\n\n\n<p>Secure without slowing down. Control without burdening. Prevent without suspecting.<\/p>\n\n\n\n<p>At Oneytrust, we help you achieve precisely this balance, with cutting-edge technologies and unique human expertise.<\/p>","protected":false},"excerpt":{"rendered":"<p>So how do you strike this delicate balance? At Oneytrust, we have made this complex equation our mission. Security: an imperative that must not sacrifice fluidity In an environment where cyberattacks are becoming more professional, we can no longer afford to turn a blind eye. Traditional KYC (Know Your Customer) checks are no longer enough&#8230;.<\/p>","protected":false},"author":3,"featured_media":2440,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[6,1],"tags":[31,41,42,37,26,43,44],"class_list":["post-1686","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-expertise","category-general","tag-ecommerce","tag-experience-client","tag-fluidite","tag-fraude","tag-luttecontrelafraude","tag-parcours-client","tag-securite"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Security and Customer Experience: Finding the Perfect Balance<\/title>\n<meta name=\"description\" content=\"In e-commerce, the line between security and fluidity is thinner than ever. 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